SEO optimization is not an easy task in 2020 since it requires taking into account a multitude of factors. This article will strive to give you the key steps to optimize your SEO and increase your traffic.

SEO optimization: what is it?

SEO is a set of improvements carried out on a website in order to improve its visibility on the search engine.

The goal? Make your website appear on the first page of Google when an Internet user searches for your products / services.

How to optimize your SEO: the key steps?

1. Pick the right keywords!

The first step in SEO optimization is figuring out which queries you want to appear on in Google.

List the terms most searched by your target in order to reach them and encourage them to take an interest in your product / service.

Take the example of an Optician who owns a store in the city of Nantes.

List the keywords that come to mind: Nantes optician store, optical store, eyewear and many more. Now let’s see their search volume on the Ubersuggest tool (free tool).

This list of keywords may be of interest to this optician located in Nantes. Continue your research and choose the keywords that your potential customers might type. Learn more about doing a keyword study.

Note that you can also use the free tool: ”  Google ads keyword planning ” 

Here are the criteria for choosing your keywords:

  • Search Volume: The first factor to consider is the number of people searching for that keyword. The more people there are looking for a keyword, the more interesting it will be to position themselves on it.
  • Logic: A term can be searched frequently, but that doesn’t necessarily mean it’s relevant to your prospects. The relevance of keywords results from your logic above all.
  • Long tail:Pick keywords of 3 or more words. Of course, they will be less popular but will allow you to reach first place more easily because there is less competition (example below).

Type the keyword “optician Nantes in the Google search bar” and let a drop-down list appear.

These keywords are longer and have the advantage of being less competitive with a higher purchase intention.

2. Create your website structure

You have a list of interesting keywords for your website. Now, create your website tree structure in order to obtain a global view of all of your pages.

Nantes optician site tree

Each bubble represents a page for a specific keyword. The lines represent the links between the pages. You can use Mindmup .

Here is a first draft of what could become of the structure of your site for an optician’s shop in Nantes.

Home page: optician shop Nantes => information concerning the shop, the services offered, the address, the place etc .;

Additional page: optician Nantes city center => information on the place, the address and including photos of the place

Category page: glasses => category presenting the different glasses

category page: sunglasses => category presenting the different sunglasses

Category page: FAQ => associated page: “best optician paris”, “how to choose an optician”

You can also use the structure of the competitor’s website and more precisely that of the competitor positioned first on the strategic keyword: “optician nantes”.

Each keyword represents an independent page. It’s up to you to choose the most suitable structure for your website. In view of this structure, we can offer a structure with more pages and content.

3. Write and optimize your pages

Start by creating the titles

Now you have to write your titles before writing your pages. It is an effective way to build your articles in a relevant way. In view of your titles we must understand at a glance the content of your article.

You can see the summary of the article at a glance and if necessary you do not have to read it entirely but only skim through the titles.

Insert the main keyword in the title tag

The most important element for SEO optimization by a seo service provider in delhi of a page remains:

  • Title tag: title in the page code and visible only in search results
  • H1 tag : main title of the page (visible to the Internet user).

The title tag is  not  the main title of your page. The title you can see on the page is usually an element called “H1” which belongs to the html language (or possibly an H2). More info on title tags on this article.

The title tag is what you can see at the very top of your browser or in Google search results.

The length of a Google title tag should not exceed 70 characters.

Write your content (as relevant as possible)

Now it’s time to move on to the content of the article.

Note that Google now understands the content of your pages, decrypts its meaning and extracts part of your article to directly answer the user’s questions. We can verify this in several ways:

Thus, the relevance of the content is an important criterion. Because if your page is the most relevant for a given keyword, you will be in first position.

You must provide all the information that the user needs, try to answer all the questions that the user asks.

To find out the questions asked, go to the ”  Answer the public  ” site and type “optician”. The software will output the list of questions asked for a keyword.

Pick the questions that can generate customers and create a page around that keyword.

In summary, your content should include:

  • 1500 words minimum=> If this is difficult for you, just write an article longer than the first link posted on Google.
  • Diversified content=> Submit videos, images, quotes.
  • Submit an answer=> answer the questions the Internet user asks.

Meta Descriptions

The title tag is important for your SEO but the meta description can be too. It is located below the Google search results and is used to encourage clicks. It must make you want to click to read the article.